JSON-LD Schema Generator: Structured Data Without Writing Code

Writing JSON-LD by hand is fiddly: one missing comma or misspelled property and the whole block fails to parse. Most pages need only a handful of well-chosen properties, filled in accurately, to describe what they are about.

This schema markup generator gives you a form for ten common types (Organization, LocalBusiness, Article, Product, BreadcrumbList, Person, Event, WebSite, SoftwareApplication and FAQPage) and turns your answers into a JSON-LD script tag you can copy into your page. It runs entirely in your browser.

How to generate schema markup

1. Choose a type

   Pick the type that matches the page: Product for a product page, Article for a post, LocalBusiness for a shop or office.

2. Fill in the form

   Enter details exactly as they appear on the page, with full URLs for images, logos and social profiles.

3. Copy and paste

   Copy the script tag into the page’s HTML, publish, then test the live URL with the schema validator.

Which schema type fits which page

Page	Type	Key properties
Home page	Organization + WebSite	Name, logo, official profiles, site name
Shop, office, restaurant	LocalBusiness	Address, phone, opening hours
Blog post, news story	Article	Headline, author, dates, image
Product page	Product	Offer with price, currency, availability
Any page below the home page	BreadcrumbList	The same trail as the visible breadcrumb
Author or team page	Person	Name, job title, sameAs profiles
Concert, webinar, class	Event	Start date, location or online status
App or SaaS page	SoftwareApplication	Category, operating system, price
Questions and answers	FAQPage	Valid, but Google stopped showing FAQ rich results in 2026

WebSite markup is now mainly how you suggest your preferred site name to Google; the sitelinks search box it once powered was retired in 2024.

A LocalBusiness example

Here the generic LocalBusiness type has been swapped for the more specific schema.org subtype Bakery, which Google also accepts:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Bakery",
  "name": "Atlas Bakery",
  "url": "https://www.example.com/",
  "image": "https://www.example.com/img/storefront.jpg",
  "telephone": "+1-555-0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 Market Street",
    "addressLocality": "Springfield",
    "postalCode": "12345",
    "addressCountry": "US"
  },
  "openingHoursSpecification": [{
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
    "opens": "07:00",
    "closes": "18:00"
  }]
}
</script>

Google requires a name and address for LocalBusiness and recommends telephone, url, opening hours and geo coordinates (Google’s LocalBusiness documentation). Use the same name, address and phone number as your Google Business Profile and site footer; our local SEO checklist covers the rest.

Where to paste the code

JSON-LD can sit in the <head> or the <body>; Google reads both.

• Hand-coded site: add it to the page template, just before </head>.
• WordPress: first check what your SEO plugin already outputs. Yoast and Rank Math add Organization, WebSite, Article and BreadcrumbList on their own, so add only what is missing.
• Shopify: many themes already include Product markup in the product template; edit it there rather than adding a second block.
• Tag manager: Google can read JSON-LD injected with JavaScript, but crawlers that don’t render scripts won’t see it.

When a page describes several entities, connect them with @id so they read as one graph instead of unrelated duplicates:

{
  "@context": "https://schema.org",
  "@graph": [
    { "@type": "Organization", "@id": "https://www.example.com/#org",
      "name": "Atlas Bakery", "logo": "https://www.example.com/logo.png" },
    { "@type": "WebSite", "@id": "https://www.example.com/#website",
      "url": "https://www.example.com/", "name": "Atlas Bakery",
      "publisher": { "@id": "https://www.example.com/#org" } }
  ]
}

More on the vocabulary in our schema markup glossary entry.

Tips for schema that helps

• Mark up only what visitors can see on the page; hidden or invented details break Google’s guidelines.
• Use absolute URLs for url, image, logo and sameAs, and a logo of at least 112 × 112 pixels.
• Update the markup whenever prices, opening hours or event dates change; stale structured data is worse than none.
• Describe your brand with one Organization entity, using the same name and logo across the site.
• Don’t add review or rating markup for reviews you wrote about your own business; Google won’t show stars for them.

Limits to keep in mind

The generator builds JSON-LD from what you type and runs entirely in your browser; it can’t see your page, so keeping the markup consistent with the visible content is up to you. It covers the ten types listed above; for Recipe, VideoObject, JobPosting and other types, follow Google’s structured data gallery. Generated markup makes a page eligible for rich results but doesn’t guarantee them, so always test the published page with the schema markup validator.

Last updated Oct 30, 2026 by the Yes SEO team.